# Keshav Raj | Independent GTM Consultant for B2B SaaS


## Posts

- [Why Are My Cold Emails Going to Spam? How to Find the Cause](https://shiva-keshav-raj.com/blog/why-are-cold-emails-going-to-spam/): Cold emails rarely land in spam because of one word. They fail on setup, volume, list or relevance. Here's how to find which layer broke and fix it.
- [Why Are We Booking Demos With Companies That Never Buy?](https://shiva-keshav-raj.com/blog/why-are-we-booking-demos-with-companies-that-never-buy/): Bad-fit demos are rarely a closing problem. They come from meeting quotas, open calendars and an unwritten fit rule. Here's how to stop booking them.
- [Why Don't Marketing and Sales Pipeline Numbers Match? How to Fix It](https://shiva-keshav-raj.com/blog/why-dont-marketing-and-sales-pipeline-numbers-match/): Your marketing and sales pipeline reports are probably both right. They count different deals, dates and fields. Here's how to bridge them into one number.
- [Why Are Our MQLs Not Converting to SQLs? How to Fix It](https://shiva-keshav-raj.com/blog/why-are-mqls-not-converting-to-sqls/): MQLs rarely fail because the leads are bad. They fail because sales and marketing mean different things by "qualified". Here's how to find and fix it.
- [Why Did Our Inbound Leads Drop? How to Find Where They Went](https://shiva-keshav-raj.com/blog/why-did-inbound-leads-drop/): Inbound leads usually don't vanish. They get lost in tracking, fall with clicks to AI answers, or drop at the form. Here's how to tell which, and fix it.
- [Why Is My B2B Outbound Not Working? How to Find the Real Cause](https://shiva-keshav-raj.com/blog/why-outbound-is-not-working/): Most outbound fails for one of three reasons: the wrong accounts, the wrong time or a generic message. Here's how to tell which is yours, and how to fix it.
- [How Do I Know If My Ideal Customer Profile Is Wrong?](https://shiva-keshav-raj.com/blog/is-your-ideal-customer-profile-wrong/): If win rates, sales cycles or churn differ sharply by segment and you still target them all, your ICP is wrong. Here's how to check, and how to fix it.

## Pages

- [Blog](https://shiva-keshav-raj.com/blog/)
- [About Me](https://shiva-keshav-raj.com/about-me/): It started with SEO and a few ad campaigns.
- [Keshav Raj | Independent GTM Consultant for B2B SaaS](https://shiva-keshav-raj.com/): I'm an independent GTM consultant for B2B SaaS.


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