Keshav Raj / GTM Consultant
Turning buyer intent
into pipeline.
I’m an independent GTM consultant for B2B SaaS. I shape the strategy, plan the campaigns, and build the systems that run them, so you reach in-market buyers while they’re still deciding, and your whole go-to-market is measured against pipeline, not clicks.
Decide who to target and what to say, based on the accounts most likely to buy and the problems they’re trying to solve.
ABM and signal-based outbound that reach in-market accounts while they’re still deciding, with messaging matched to their buying stage.
One shared path from first touch to sales conversation, with hot leads reaching the right rep while interest is fresh.
A connected stack, clean CRM data, and shared definitions, so marketing, sales, and leadership trust the same pipeline numbers.
avg monthly pipeline from paid channels
time to first touch, after rebuilding routing
lead conversion rate, year over year
days to close, year over year
Your buyers decide before they ever fill out a form.
They research on their own and make up most of their minds in private. By the time a lead converts, the shortlist is already set. A go-to-market where strategy, campaigns, and systems run separately, and success is measured in form fills and clicks, shows up too late, or not at all.
Campaigns chase everyone
Broad targeting spreads budget across accounts that aren’t buying. Meanwhile, the accounts actively researching your category leave clear signals, from website visits to intent topics to review-site activity, and nobody acts on them.
Hot leads go cold in the handoff
A buyer raises their hand and waits for a rep. At Apty, the average lead waited 124 days for a first touch. Everyone else gets a generic drip instead of a real path to a sales conversation. Interest fades before anyone follows up.
Good ideas wait in the ops queue
The routing, enrichment, or workflow a campaign needs sits in a backlog for ops or engineering. Ideas that should go live in days take quarters, and the buying window closes in the meantime.
Nobody trusts the pipeline number
Marketing reports clicks and MQLs, sales reports something else, and leadership can’t connect either to revenue. Without clean CRM data and shared lifecycle definitions, every budget conversation turns into a debate.
The Blueprint-First Model.
Agencies sell retainers before they understand your problem.
I diagnose it first, and the roadmap is yours for free.
Discovery Call
A 30-minute call where we open up your current setup: who you target, what campaigns are running, how leads move through the lifecycle, and how pipeline gets reported.
Problem Diagnosis
I pinpoint where opportunities are slipping away: ignored intent signals, slow handoffs, generic nurture, messy CRM data, or campaigns measured on the wrong metric.
Roadmap & Blueprint
You get a prioritized roadmap and a working blueprint for the fix: which campaigns to run, which systems to build, and in what order. No charge, whether or not we work together.
Hands-On Build
If you want me to set it up, I engage at an hourly rate. No retainers and no lock-ins. You only pay for the hours spent launching campaigns and building the systems behind them.
Steps 01 to 03 cost nothing. The call, the diagnosis, and the roadmap & blueprint are free. You only pay if you choose to have me build it.
Your roadmap & blueprint, yours to keep.
Not a sales deck. A working document built from your own setup: what’s leaking, what to fix first, and what each fix should be worth.
Three engines. One goal: pipeline.
Pick the part of your go-to-market that’s leaking pipeline today. Each one starts from your free blueprint and is billed hourly, only for the build.
Signal-Based Outbound
Defining your ICP and target accounts, then turning buying signals and anonymous website traffic into prioritized accounts and personalized outreach.
An outbound motion your team can run every week: the right accounts and right message, reaching reps while buyers are still in market.
The Lifecycle & Sales Handoff
Aligning marketing and sales teams on lifecycle stages, lead scoring, and routing, so every hand-raiser reaches the right rep while interest is still fresh.
One shared path from first touch to sales conversation, with speed-to-lead under fifteen minutes so high-intent buyers never cool off.
The Full-Stack GTM Engine
Your whole go-to-market, from ICP and messaging to campaigns, systems, and measurement, working as one connected system across marketing, sales, and CS.
Every team works from the same target accounts, lifecycle definitions, and pipeline numbers, from first touch to closed-won.
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Find out where your pipeline is leaking.
On a 30-minute call, we’ll dig into your current setup, pinpoint where opportunities are slipping away, and map out a roadmap to fix it. The roadmap and blueprint are free and yours to keep, whether or not we work together.